Wednesday 19 June 2013

G324: Audience Profile Research Task PARAMORE

Then 
2) 
Name: Paramore
Genre: Rock - (Sub-genres: Emo, pop punk)

Now

Paramore is an American rock band from Franklin, Tennessee, formed in 2004. The band currently consists of lead vocalist Hayley Williams, bassist Jeremy Davis, and guitarist Taylor York. Past members of the band are Zac and Josh Farro who left due to disagreements and wanting a different route to take. In a interview they stated that they are Christians and believe in God. 


FASHION/STYLE:
From the bands formation in 2005, their style has changed along with their change in music. In 2005, they follow the traditional style of emo with skinny jeans and checkered shirts. In contrast, their style currently has turned hipster and this is also reflected with their music taking a more 'poppy' outlook.

FANS: 
Some fans are disappointed with their change in music, but sometimes bands just have to. Paramore became huge in 2007 with "Misery Business" and got a bigger boost with their song "Decode", being associated with Twilight when it was released. Some older fans who were there from the beginning, no longer like Paramore, because of transition, but a they have created a 'new breed' of fans who follow them.   



Music Videos 
[Note: Change in fashion and music style]



Albums [Earliest to Lastest]










The style of the albums are all unique and all follow different ideas, from the simplistic "Riot" cover to the identity influenced self titled album "Paramore". Unlike Black Veil Brides, they don't follow a certain colour theme or look, it varies.

ADVERTISEMENTS:

Advertisements of Paramore reil heavily on the band being in the poster, so the audience can identify them. The earlier poster as my example directly addresses the reader, "Your favorite band is back... " Unlike the later one, the first poster puts a lot of infortmation with details and repeats the albums logo of the butterfly.

The Monster poster only has two words "Paramore - Monster", referring to the single they have released. It is darker, setting the tone for the single and unlike the previous one you can only see their shadows which gives a sense of mystery.



2 comments:

  1. Why do you think it is so important for the band to feature heavily in their advertisements? Is this a trend seen in their videos?

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  2. Paramore are known as a three piece band since the departure of the Farro brothers. The advertisement of them is the premier of them being just three of them not five. They also have developed a different style, previously in their earlier years they were more rock/emo, but now they have become more mainstream. I think the band are trying to reinvent themselves with a new identity and image and they are doing this. They are in all of their music videos, most modern bands are, even if their is a narrative to a music video they will be in there. Its just how Paramore are.

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